BILT
BILT is India's biggest maker of writing and printing paper. They have subsidiaries like BIGPH, BGPPL, and SFI, and six manufacturing units in India. They have the biggest market share for coated wood-free paper, bond paper, and hi-bright Maplitho paper in India. BILT also sells office stationery and has brands like BILT Royal Executive Bond and BILT Copy Power. They have won awards for their BILT Student Stationery. In 2005, they started selling tissue and hygiene products and acquired Premier Tissues India Limited. They acquired SFI, Malaysia, in 2007, which made them a major regional player and elevated their ranking among the global top 100.

Design description
There are three series of magazine advertisements, each featuring a unique concept, for a total of nine distinct designs. The advertisements incorporate characters that resemble boxes, providing a subtle and enjoyable means of communicating with the audience. The primary objective is to capture the readers' attention and foster a relationship with them through the characters. Over time, the characters develop their own personalities, endearing themselves to the audience. Through this approach, conveying the intended message to the audience becomes effortless.

Family Series

Music Series

Tower Series

Maze Series